$73.6 billion in size by 2027
That's the expected growth in market size of Indian media & entertainment industry. Performing Artists, Artists Managers and Event planning companies are encouraged to embrace technology powered branding methods to reap substantial benefits out of their investment in resources.

The Language Leverage: Thank you BBC
After succeeding in launch of Jhalak Dikhla Ja, Criminal Justice, BBC Studios - the commercial production and distribution arm of the British Broadcasting Co (BBC), is set to expand its presence in the Tamil, Telugu, Marathi, and Bengali markets.

Demand for Books Rises among Non-Readers: Audio Book Listening is a thing!
India emerged as one of the fastest growing market in 2022 for Audible, the online audiobook service owned by Amazon, with 39% growth in paid member listening hours over 2021.Audio series are the most preferred audio content format, accounting for 41% of overall consumption, followed by music at 29%, according to a recent survey by audio OTT platform, Pocket FM.

Ray of Hope for RADIO Lovers
The government will soon conduct an e-auction of 808 FM radio stations across 284 cities to further increase the footprint of radio communication. The government has also eased the processes for getting a license to operate radio stations, particularly community radio, by reducing the number of compliances.